Mark Preston Mark Preston

The irrational edge

Discover why the most irrational cues often drive decisions, from fundraising to messaging, and how testing the counterintuitive can unlock growth.

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Mark Preston Mark Preston

Lencioni v Bloom

Clarity is the key, says Lencioni. Tolerance of uncertainty is the most valuable human trait says Bloom. This piece explores the leadership tension between providing clear guidance and taking risk and dealing with the absence of certainty. Leaders feel this tension every day.

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